Your Product Is Great. Your Marketing Isn't.

Stop Losing Deals to Confusion. Start Converting Prospects Into Customers.

Your product is brilliant. Your engineering is flawless. But when prospects see your demo or visit your website, they get confused, overwhelmed, or worse — they leave.

Let's talk

See case studies

Sound familiar?


  • Prospects say "I don't get it" after seeing your product

  • Demo conversations turn into 20-minute education sessions

  • Your messaging sounds like technical documentation
  • Sales cycles drag on because no one understands the value
  • You're competing on features instead of outcomes


Here's the truth: Your problem isn't your product. It's your positioning.

I Help Technical Founders
Launch Products
That Actually Sell


I'm Austin Diering — the product marketing consultant who transforms complex technical products into irresistible customer stories. Over the past 7+ years, I've helped B2B SaaS companies turn "it's complicated" into "shut up and take my money."

My Track Record Speaks for Itself:
  • $1.2M+ in influenced revenue across client engagements
  • 312% increase in qualified demo requests (Cirrus Insight)
  • 100% improvement in lead-to-MQL conversion (Array)
  • 52% average pipeline increase across all clients

The difference? I don't just create marketing campaigns. I build revenue-generating systems that make prospects lean forward and say "this is exactly what we need."
RISK FREE

Let's Chat - No Pressure

(No Commitment Required)

My SuperPowers

What I Do When Your Product Is Too Smart for Its Own Good

Let's talk

AI Automation & Workflow Engineering

AKA "Turning Your Team Into Efficiency Superheroes"

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AI Automation & Workflow Engineering

AKA "Turning Your Team Into Efficiency Superheroes"

Read more

AI Automation & Workflow Engineering

AKA "Turning Your Team Into Efficiency Superheroes"

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AI Automation & Workflow Engineering

AKA "Turning Your Team Into Efficiency Superheroes"

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GTM Systems

AKA "Making Your Marketing Actually Work"

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GTM Systems

AKA "Making Your Marketing Actually Work"

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GTM Systems

AKA "Making Your Marketing Actually Work"

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GTM Systems

AKA "Making Your Marketing Actually Work"

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Technical-to-Human Translation

AKA "Speaking Customer, Not Engineer"

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Technical-to-Human Translation

AKA "Speaking Customer, Not Engineer"

Read more

Technical-to-Human Translation

AKA "Speaking Customer, Not Engineer"

Read more

Technical-to-Human Translation

AKA "Speaking Customer, Not Engineer"

Read more

Sales Ammunition

AKA "Making Numbers Go Up and to the Right"

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Sales Ammunition

AKA "Making Numbers Go Up and to the Right"

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Sales Ammunition

AKA "Making Numbers Go Up and to the Right"

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Sales Ammunition

AKA "Making Numbers Go Up and to the Right"

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Cross-Functional Leadership

AKA "Making Everyone Play Nice"

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Cross-Functional Leadership

AKA "Making Everyone Play Nice"

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Cross-Functional Leadership

AKA "Making Everyone Play Nice"

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Cross-Functional Leadership

AKA "Making Everyone Play Nice"

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LIMITED AVAILABILITY

Only 6 New Clients This Quarter

I deliberately limit my client load to ensure each engagement gets the attention it deserves. I'm currently accepting only 6 new clients for Q3 2025.

Current Availability:
3 Spots Remaining

Schedule your no commitment intro call

Schedule Intro Call

RISK FREE

Book Your Free Intro Session

(No Commitment Required)

What We'll Cover in 30 - 45 minutes:

Your biggest launch challenge right now

What's not working with your current approach

Specific strategies that could move the needle immediately

Whether my services align with your needs and timeline

Clear next steps if we decide to work together

What You Will Walk Away With

At least 3 actionable insights you can implement this week

Clear understanding of what's blocking your growth

Honest assessment of whether I can help (I'll tell you if I can't)

Free marketing audit regardless of what you decide

Schedule Intro Call

My featured case studies

see all

3.1x

Increased Marketing ROI

The Attribution Model That Actually Attributes

How I Built Real-Time Marketing ROI for Moov (So They Could Stop Guessing Where Their Money Was Going) 3.1x Increase in Marketing ROI | 42% Lower Cost Per Lead | 68% Budget Reallocated to Winners

Read more

3.1x

Increased Marketing ROI

The Attribution Model That Actually Attributes

How I Built Real-Time Marketing ROI for Moov (So They Could Stop Guessing Where Their Money Was Going) 3.1x Increase in Marketing ROI | 42% Lower Cost Per Lead | 68% Budget Reallocated to Winners

Read more

3.1x

Increased Marketing ROI

The Attribution Model That Actually Attributes

How I Built Real-Time Marketing ROI for Moov (So They Could Stop Guessing Where Their Money Was Going) 3.1x Increase in Marketing ROI | 42% Lower Cost Per Lead | 68% Budget Reallocated to Winners

Read more

3.1x

Increased Marketing ROI

The Attribution Model That Actually Attributes

How I Built Real-Time Marketing ROI for Moov (So They Could Stop Guessing Where Their Money Was Going) 3.1x Increase in Marketing ROI | 42% Lower Cost Per Lead | 68% Budget Reallocated to Winners

Read more

312%

Increase in Demo Requests

The Demo Revolution That Broke the Internet (Well, LinkedIn)

How I Turned Cirrus Insight's Demo Process From "Meh" Into "Must-Have" 312% Increase in Qualified Demo Requests | 22% Better Close Rates | 41% Shorter Sales Cycles | 47% Fewer No-Shows

Read more

312%

Increase in Demo Requests

The Demo Revolution That Broke the Internet (Well, LinkedIn)

How I Turned Cirrus Insight's Demo Process From "Meh" Into "Must-Have" 312% Increase in Qualified Demo Requests | 22% Better Close Rates | 41% Shorter Sales Cycles | 47% Fewer No-Shows

Read more

312%

Increase in Demo Requests

The Demo Revolution That Broke the Internet (Well, LinkedIn)

How I Turned Cirrus Insight's Demo Process From "Meh" Into "Must-Have" 312% Increase in Qualified Demo Requests | 22% Better Close Rates | 41% Shorter Sales Cycles | 47% Fewer No-Shows

Read more

312%

Increase in Demo Requests

The Demo Revolution That Broke the Internet (Well, LinkedIn)

How I Turned Cirrus Insight's Demo Process From "Meh" Into "Must-Have" 312% Increase in Qualified Demo Requests | 22% Better Close Rates | 41% Shorter Sales Cycles | 47% Fewer No-Shows

Read more

100%

Increase in Lead-to-MQL Conversion

The BBQ Test: How I Doubled Conversions by Speaking Human

How I Saved Array From Death by Buzzwords and Turned Their Complex Messaging Into Customer Gold 100% Increase in Lead-to-MQL Conversion | 28% Shorter Sales Cycles | 42% Better Demo-to-Trial Rates | 23% Lower CAC

Read more

100%

Increase in Lead-to-MQL Conversion

The BBQ Test: How I Doubled Conversions by Speaking Human

How I Saved Array From Death by Buzzwords and Turned Their Complex Messaging Into Customer Gold 100% Increase in Lead-to-MQL Conversion | 28% Shorter Sales Cycles | 42% Better Demo-to-Trial Rates | 23% Lower CAC

Read more

100%

Increase in Lead-to-MQL Conversion

The BBQ Test: How I Doubled Conversions by Speaking Human

How I Saved Array From Death by Buzzwords and Turned Their Complex Messaging Into Customer Gold 100% Increase in Lead-to-MQL Conversion | 28% Shorter Sales Cycles | 42% Better Demo-to-Trial Rates | 23% Lower CAC

Read more

100%

Increase in Lead-to-MQL Conversion

The BBQ Test: How I Doubled Conversions by Speaking Human

How I Saved Array From Death by Buzzwords and Turned Their Complex Messaging Into Customer Gold 100% Increase in Lead-to-MQL Conversion | 28% Shorter Sales Cycles | 42% Better Demo-to-Trial Rates | 23% Lower CAC

Read more

Ready to Turn Your "It's Complicated" Into "Take My Money"?

Stop watching qualified prospects slip away because they don't understand your value in 10 seconds

Let's Work Together

Ready to Turn Your "It's Complicated" Into "Take My Money"?

Stop watching qualified prospects slip away because they don't understand your value in 10 seconds

Let's Work Together