Making Your Marketing Actually Work

Transform Random Marketing Activities Into Revenue-Generating Systems

The Problem You're Probably Facing

Your marketing feels like throwing spaghetti at the wall and hoping something sticks. You're running campaigns, creating content, and generating "leads," but nothing feels connected. Your sales team complains about lead quality, your CEO asks what marketing actually does, and you're not sure if your efforts are driving real business results.

Sound familiar?

• Marketing activities that don't connect to each other

• No clear path from awareness to revenue

• Campaigns that generate "engagement" but not customers

• Sales and marketing teams working in silos

• Marketing budget that feels like an expense, not an investment

What GTM Systems Architecture Actually Means

I don't build marketing campaigns — I build marketing systems. There's a huge difference.

Campaigns are temporary. Systems are permanent revenue engines.

Campaigns generate activity. Systems generate predictable growth.

Campaigns require constant attention. Systems work while you sleep.

The Three Pillars of GTM Systems

1. Integrated Revenue Architecture

Every marketing touchpoint connects to your sales process and business goals. Your content nurtures specific buyer journeys, your campaigns generate qualified pipeline, and your messaging aligns across all teams.

2. Data-Driven Decision Framework

Built-in measurement and optimization systems that tell you exactly what's working, what's not, and where to invest next. No more guessing, no more "brand awareness" fluff.

3. Cross-Functional Alignment

Marketing, sales, product, and customer success teams work from the same playbook with shared goals, metrics, and processes.

How I Build Your GTM System

Phase 1: The Foundation Audit (Week 1-2)

I analyze your current marketing stack, sales process, customer journey, and team alignment to identify gaps and opportunities.

What I'll Uncover:

• Where prospects are falling through the cracks

• Which activities are generating revenue vs. vanity metrics

• How your teams are (or aren't) working together

• What messaging is resonating vs. confusing prospects

Phase 2: System Architecture Design (Week 3-4)

I design an integrated system where every piece works together toward your revenue goals.

What You'll Get:

• Complete customer journey mapping with touchpoint optimization

• Integrated campaign strategies that build on each other

• Lead scoring and qualification frameworks

• Attribution models that connect activities to revenue

• Cross-team workflows and handoff processes

Phase 3: Implementation & Integration (Week 5-8)

We build and implement the system together, with training for your team and optimization based on early results.

What We'll Build:

• Automated workflows that nurture prospects efficiently

• Reporting dashboards that show real business impact

• Sales enablement tools that actually get used

• Content strategies that drive qualified pipeline

• Launch sequences that create predictable momentum

Phase 4: Optimization & Scale (Ongoing)

Continuous monitoring, testing, and optimization to improve performance and scale what's working.

What Success Looks Like

Month 1-2: Foundation & Clarity

• Clear understanding of what's working vs. what's wasting money

• Aligned teams working toward shared revenue goals

• Systematic approach to lead generation and nurturing

Month 3-6: Momentum & Growth

• 40-60% improvement in lead quality scores

• 25-35% reduction in customer acquisition cost

• Predictable pipeline generation month over month

Month 6+: Scalable Growth Engine

• Marketing that consistently hits pipeline targets

• Sales team that loves the leads they're getting

• Systems that work without constant manual intervention

• Clear ROI attribution for marketing investments

This Service Is Perfect If You:

✅ Have budget for marketing but aren't seeing clear ROI
✅ Generate leads but they don't convert to customers
✅ Run multiple campaigns that don't connect to each other
✅ Struggle with sales and marketing alignment
✅ Want predictable growth instead of random wins
✅ Are ready to invest in long-term systems vs. quick fixes

This Service Isn't Right If You:

❌ Want a quick campaign or one-off project
❌ Aren't ready to change how your teams work together
❌ Need immediate results within 30 days
❌ Prefer to keep doing things the way you've always done them

Investment & Timeline

Timeline: 8-12 weeks for initial system build, with ongoing optimization Investment: Varies based on company size and complexity Best Fit: Companies spending $10K+ monthly on marketing activities

This isn't about adding more marketing activities — it's about making the ones you have actually work together to drive revenue.

Ready to Build a Marketing System That Actually Works?

Stop throwing money at random marketing activities and start building a revenue engine that scales with your business.

Let's talk about your specific situation and how GTM systems can transform your growth.

Case Study Spotlight

See GTM Systems in Action: How I helped Moov increase marketing ROI by 3.1x and reduce cost per lead by 42% through integrated attribution modeling and systematic optimization.

Read the Full Moov Case Study →