AUSTIN DIERING

Senior Product Marketing Manager

Austin, TX

240-285-1612

austindiering@gmail.com

linkedin.com/in/austindiering

• Architected and launched an integrated GTM system that contributed to a 52% increase in sales-qualified pipeline within six months.
• Collaborated cross-functionally with product, engineering, sales, and design to develop ICP-based messaging frameworks that reduced sales cycle time by 23%.
• Designed positioning and launch strategy for three key features, contributing to a 35% uplift in platform engagement among high-intent users.
• Developed Moov's first industry-specific value matrix, enabling sales to target verticals with persona-tailored playbooks that improved win rates by 18%.
• Led strategic event presence at SEMICON West and global forums, resulting in 500+ qualified conversations and net new enterprise pipeline.
• Built a real-time attribution model using CRM and GA4 data, allowing Marketing to reallocate budget and increase ROI by 3.1x.
• Partnered with CS and Product to launch customer feedback loops that shaped 2024 roadmap prioritization.

• Directed five go-to-market launches across productivity and workflow features, directly contributing to a 28% YoY increase in ARR.
• Led cross-functional squads with Sales Ops, Product, and RevOps to implement a tiered launch process that improved time-to-market by 40%.
• Developed persona-based campaigns that boosted qualified demo requests by 312%, leveraging first-party usage data and ICP segmentation.
• Built competitive battlecards and objection-handling frameworks adopted across the sales org, resulting in a 22% improvement in close rates.
• Created performance dashboards integrating Salesforce, Marketo, and product telemetry to monitor usage-to-upgrade conversion paths.
• Promoted within 7 months due to exceptional leadership in cross-functional execution and pipeline impact.

• Bootstrapped and scaled a niche B2C business, achieving $250K+ in annualized revenue with zero external investment.
• Applied lean startup methodology and iterative design to optimize fulfillment flow, reducing order-to-ship time by 48%.
• Implemented feedback-driven product development from NPS surveys, leading to a 34% increase in repeat customers.

• Launched 3 high-complexity platform features, driving $1.2M in influenced revenue within enterprise cloud markets.
• Created a technical messaging playbook used across onboarding, field sales, and website copy — leading to a 2x increase in lead-to-MQL rate.
• Partnered with Product and Eng to synthesize market feedback and usage analytics into roadmap decisions — influencing 4 major features.
• Conducted win/loss interviews and funnel diagnostics to uncover high-impact friction points, reducing drop-off at the demo stage by 31%.
• Led strategic presence at AWS Re:Invent and vertical events, yielding a 5x increase in MQLs from technical decision-makers.

• Created a full-funnel marketing system that generated 2,000+ DTC product sales within 120 days of launch.
• Developed lifecycle email flows and conversion-optimized product pages, driving a 22% lift in returning customer rate.
• Produced customer personas through survey analysis and transactional data, enabling precise audience segmentation.
• Launched multi-channel campaigns (digital, influencer, affiliate) that grew reach by 200% and revenue by 3x YoY.

• Evaluated over 30 early-stage companies, with a focus on system-level platforms in AI, data infrastructure, and IoT.
• Delivered market opportunity analysis, TAM/SAM/SOM models, and competitive positioning decks to investment committees.
• Designed diligence templates now used by new cohorts of analysts to ensure standardized evaluation of tech startups.

• Provided go-to-market strategy and differentiation insights to 10+ early-stage tech founders.
• Conducted ecosystem mapping and advised on product messaging pivots that helped startups better align with market gaps.