Product Marketing Leader

Building the Bridge Between Product Innovation and Market Momentum

Senior Product Marketing Leader who transforms technical complexity into customer clarity and revenue growth

I architect go-to-market systems that turn technical products into market winners. With 7+ years designing strategies that have driven 50%+ increases in pipeline and revenue, I've mastered the art of connecting innovation to business growth.

See My Results in Action
 

Impact Metrics

Measurable Impact, Not Just Marketing Magic Tricks

 
 

52%

Increase in qualified pipeline within 6 months at Moov through data-driven GTM strategy

 

312%

Boost in qualified demo requests through persona-based marketing campaigns at Cirrus Insight

 

23%

Reduction in sales cycle time through improved messaging frameworks and sales enablement

 

35%

Uplift in platform engagement among high-intent users after strategic product launch

Core Expertise

Where Technical Depth Meets Marketing Excellence

 

I combine systems thinking with strategic execution to create marketing frameworks that align product, sales, and customer success teams around unified growth goals.

 

GTM Systems Architecture

I design integrated go-to-market frameworks that connect product capabilities to market opportunities, creating sustainable growth engines rather than one-off campaigns.

 

Technical-to-Customer Translation

I transform complex technical features into compelling value narratives that resonate with specific buyer personas, making the complex instantly relatable.

 

Revenue Acceleration

I develop data-backed marketing strategies that directly impact pipeline growth, sales cycle efficiency, and conversion rates across the customer journey.

 

Cross-Functional Leadership

I align product, sales, marketing, and customer success teams around shared objectives, turning organizational silos into collaborative advantage.

 
 

Case Studies

Systems That Drive Results

 
 
 
 

Building a GTM Engine at Moov

How I architected an integrated marketing system that increased qualified pipeline by 52% and shortened sales cycles by 23% for a B2B marketplace platform.

Read Case Study
 
 
 

Revolutionizing Demo Requests at Cirrus Insight

The strategy behind a 312% increase in qualified demo requests and 22% improvement in close rates through persona-based campaigns.

Read Case Study
 
 
 

Creating Real-Time Attribution at Moov

How I built attribution models using CRM and GA4 data that allowed for strategic budget reallocation, resulting in a 3.1x increase in marketing ROI.

Read Case Study
 
 

Methodology

The Systems Behind the Success

 

My approach combines methodical frameworks with creative execution to ensure every marketing initiative connects directly to business outcomes. Think of it as bringing an engineer's precision to a marketer's playground.

 

ICP-Based Messaging Architecture

Developing segment-specific value propositions that align with distinct buyer journeys, creating resonance at every touchpoint.

 

Cross-Functional Launch System

Coordinating product, marketing, sales, and customer success through a tiered launch process that improves time-to-market by 40%.

 

Real-Time Attribution Modeling

Connecting marketing activities to business outcomes through integrated data systems that enable strategic optimization.

 

Customer Feedback Loop Design

Establishing structured pathways between customer insights and product development that directly influence roadmap priorities.

 
 
 

Test Your GTM Readiness

Are your go-to-market systems optimized for success, or is your marketing department just a very expensive way to make PDFs?

Take this quick assessment to identify opportunities for improvement in your go-to-market approach. Get actionable insights tailored to your specific challenges.

Start GTM Assessment

Testimonials

What Colleagues Say

 
❞

"Austin's systematic approach to product marketing transformed how we launch products. His ability to translate technical features into compelling customer stories while building processes that scale is unmatched."

M

Product Manager
Stephen Motherwell

Moov

❞

"Working with Austin changed how our sales team approaches technical products. His messaging frameworks and enablement tools made complex features easy to sell, directly impacting our close rates."

V

Sales Manager

Cirrus Insight

 

About Me

The Person Behind the Systems

 
Austin Diering

Beyond the metrics and frameworks, I'm a systems thinker who loves solving complex marketing challenges. My background spans B2C and B2B environments, giving me unique perspective on customer psychology across markets. When I'm not building GTM systems, you might find me in my woodworking shop (where I bootstrapped a side business to $250K+ in annualized revenue), applying the same precision and creativity that drives my marketing approach.

7+ Years

Driving go-to-market success

B2B & SaaS

Marketplace and productivity tools

Magna Cum Laude

Delta Mu Delta Business Honors

AIPMM Certified

Product Marketing Manager

 
 

Get In Touch

Ready to Transform Your Go-to-Market Approach?

Let's discuss how my systematic approach to product marketing can drive measurable results for your business.

Austin Diering

Austin, TX

austindiering@gmail.com

linkedin.com/in/austindiering

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